Cookie Notice
Date last updated: September 2024
This Cookie Notice describes how Equifax Limited ("Aero Fire & Rescue Service," "we," "us," and "our") uses cookies and similar technologies on the www.aerofireandrescue.co.uk website, (unthe “Website”). This is for a few reasons like providing essential services, making sure the Website functions as it should, helping us analyse and understand how you use it, personalising your experience, and showing you adverts relevant to you and your interests on the Website and third-party platforms.
The Aero Fire & Rescue Service and Website Privacy Notice explains how we collect and use your information more generally when you visit the Website, create an account with us or otherwise interact with us. This Cookie Notice explains specifically how we use cookies and similar technologies and your choices regarding their use.
CONTENT OF THIS COOKIE NOTICE:
- What are cookies and similar technologies?
- Who can drop cookies on my device?
- What types of cookies do we use and why?
- Managing cookies
- The cookies we use
- Other websites
1. WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES?
Cookies are small text files saved to your device (computer, smartphone, tablet or any other device from which you access the internet) when you visit a website. These files do not contain personal data but they do contain an identifier that allows website owners to associate personal data with a particular device. With your permission where required, cookies can collect, record and share information about you and/or your device.
In addition to cookies, we use similar technologies, such as web beacons (also called pixel tags or clear gifs). For ease, we use the term cookies to refer to both technical cookies and similar technologies.
Cookies can do lots of different jobs, such as remembering your language preferences and login details for future visits, and generally improving your user experience. They can also help to ensure that adverts you see online are more relevant to you.
2. WHO CAN DROP COOKIES ON MY DEVICE?
At Equifax we use ‘first-party’ and ‘third-party’ cookies:
- First-party cookies are placed on your device by Equifax. We use first-party cookies to, for example, enable the Website to function correctly and better understand your use of the Website.
- Third-party cookies are placed on your device by our selected partners and service providers. Equifax uses third-party cookies to, for example, measure visits to the Website, and show you relevant advertisements.
3. WHAT TYPES OF COOKIES DO WE USE AND WHY?
When you visit the Website, strictly necessary cookies will be set on your device. Other non-essential cookies (described below) will also be set on your device if you choose to accept them.
Cookie typeWhat do they do
Strictly necessary
These cookies are essential to enable you to move around the Website and use its features, such as accessing secure areas of the Website. Without these cookies certain services cannot be provided. They also allow the Website to remember choices you make, such as your username, language or the region you’re in. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. These cookies can’t be disabled.
Performance and analytics
These cookies are used for analytics purposes and to help us improve the Website for our users. For example, they might help us understand which pages visitors go to most often and where error messages are displayed. These cookies typically collect and process information at an aggregated and often anonymous level. You can choose against these cookies being set on your device.
Advertising and targeting
These cookies are used to make marketing messages more relevant to you and to deliver advertising to you on third party platforms. They perform functions like:
- preventing the same advertisement from continuously reappearing;
- ensuring that advertisements are properly displayed;
- selecting advertisements that are based on your interests; and
- measuring the number of advertisements displayed and their performance, such as how many times you clicked on a given advertisement.
These are usually third-party cookies (as described above). Disabling these cookies won’t reduce the number of promotions you see but will mean they are less personalised. You can choose against these cookies being set on your device.
4. MANAGING COOKIES
Strictly necessary cookies will be set automatically when you visit the Website. Non-essential cookies, such as performance and analytics, and advertising and targeting cookies, will only be set if you choose to accept them. Users can select which non-essential cookies are set via the cookie banner pop-up shown when a device first visits the Website. We use both “session cookies”, which expire when you close your browser, and “persistent cookies”, which expire after a set period of time (even if you close your browser).
You can update your cookie settings at any time via Equifax’s cookie preference centre here. You can also manage and delete cookies by changing your internet browser settings, although this may prevent the Website from working properly. Browser instructions have been provided below or you can visit All About Cookies for more information.
Desktop browser instructions:
Mobile browser instructions:
Click here for instructions to opt-out of being tracked by Google Analytics across all websites.
Please be aware that if you use different devices to view and access the internet (e.g. your computer and smartphone), you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.
5. THE COOKIES WE USE
We currently use the following cookies on the Website:
Cookie typeCookie providerCookie purpose
Strictly necessary
- Bootstrap
- Adobe Launch
- Liferay
- Tomcat
Stores necessary cookies to remember user preferences, which subsequently allows/blocks other cookies from being deployed.
Learn more:
- https://cheq.ai/cookie-policy/
- http://www.adobe.com/privacy/marketing-cloud.html
- https://www.liferay.com/privacy-policy
- https://www.apache.org/foundation/policies/privacy.html
Strictly necessary
- YouTube
We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. These necessary cookies are to verify ID for security purposes.
Learn more:
Performance and analytics
- Adobe Analytics
Utilised to give us insights into how our users interact with the Website. The information collected is anonymous and statistical in nature, including the number of visitors to the Website, how they find the site, the pages they visit, and whether they visit the website more than once.
Learn more:
Performance and analytics
- Adobe Target
Provides on-site personalisation services, which allow us to test new content and make our Website more relevant to you enabling a better user experience, and a consistent experience across multiple visits.
Learn more:
Performance and analytics
- Google Analytics
Utilised to give us insights into how our users interact with the Website. The information collected is anonymous and statistical in nature, including the number of visitors to the Website, how they find the Website, the pages they visit, and whether they visit the Website more than once.
Learn more:
Performance and analytics, and advertising and targeting
- LinkedIn Insight Tag
- Twitter Pixel
Enables social media campaign reporting about our Website visitors. These tracking methods are used to track conversions, allow tailored remarketing advertising, and enable deeper insight into our Website visitors’ behaviour.
Learn more:
- https://www.linkedin.com/help/linkedin/answer/a425606
- https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html
Performance and analytics
- Optimizely
Optimizely personalisation services allow us to test new content and make our website more relevant to you enabling a better experience. Additional optional cookies are stored in order to provide a consistent experience across multiple visits.
Learn more:
Performance and analytics
- Oracle Eloqua
Used to track what website pages users are visiting, downloading and viewing. Cookies are also used to allow users to submit forms, allowing them to contact Aero Fire & Rescue Service.
Learn more:
Performance and analytics
- SessionCam/ Glassbox
Used to give us detailed information about how users interact with our Website. We use this information to improve our Website experience and remember users across multiple page views and visits.
Learn more:
Performance and analytics
- YouTube
We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. These cookies are to track viewer ID for retargeting purposes.
Learn more:
Advertising and targeting
- MiQ
MiQ deploys these cookies to collect, use, and disclose information about how users interact with our Website, third parties, and other digital properties. Some cookies exist only during a single session and some are persistent over multiple sessions over time. We use these technologies to remember user preferences, maximise the performance of our Website, provide you with offers that may be of interest to you, measure the effectiveness of advertising campaigns and to personalise online content.
These cookies may also be used to track users across multiple visits for attribution and retargeting purposes.
Learn more:
Advertising and targeting
- Search Ads 360
- Bing Ads
These cookies are used to measure ad and campaign performance and conversion rates for Google and Bing ads.
Learn more:
- https://support.google.com/sa360/answer/11055518?hl=en
- https://about.ads.microsoft.com/en-gb/policies/home
Advertising and targeting
- Amazon Ads
We permit the use of these Amazon cookies and the data collected by them is owned by Amazon, to be used for targeting within the Amazon Advertising (Amazon DSP) platform. Their usage is bound by Advertising Policies related to Amazon’s remarketing and conversion pixel requirements.
Learn more:
Advertising and targeting
- Quantcast
Quantcast uses these cookies to measure advertising performance, and remember users across multiple visits for attribution and retargeting purposes.
Learn more:
Advertising and targeting
- Meta
Meta uses cookies to help show ads across their products, such as Facebook and Instagram. The cookies not only help to measure performance of ad campaigns but also provide non-identifiable insights about the people who interact with our ads. Meta also uses their ‘oo‘ cookie, which has a lifespan of 400 days, to help you opt out of seeing ads from Meta based on your activity on third-party websites.
Learn more:
Meta users can opt-out of receiving targeted ads on Meta through their personal accounts here:
6. OTHER WEBSITES
This Cookie Notice and the Website include links to other third party websites that might be of interest to you. Aero Fire & Rescue Service is not responsible for the security or privacy practices of other websites that you use through these links. You should always take care when using other websites, and read the relevant privacy notices to understand what information is being collected about you and how it is being used.